How I made our company logo:
06/04/10
I used this part of the new line cinema logo design and got rid of everything else in the image in Illustrator, so I ended up with this:
I then transferred this image to Photoshop.
I found the picture below on the internet then flipped it horizontally so that it faced the right and resized it to suit the image of the filmstrip. I then deleted the white background so that the camera was all that was left.
I wanted a dramatic sky effect in the background to add an eerie mood to the logo. This also reflects the type of films our company would make – horror films. I used a layer mask in Photoshop by dragging the cursor from bottom to the top of the page. It starts out white so that the ground disappears and gradually starts to go transparent at around half way up the page. So it still allows the sky to be seen but not the ground (which is what I wanted).
I created the filmstrip manually on Photoshop by making a black rectangle then putting smaller rectangles in the middle of the big one, but changing the colour to white. Then I made smaller squares to put above and below the white rectangles and made these white as well. I changed the opacity of the small squares and smaller rectangles to 5% so that rather than being completely transparent it gives the appearance of a real filmstrip.
I then added the text – a single letter, in capitals and herald font so that it is bold and stands out, to each small rectangle. I changed the colour of the text to a wood background, then added a pattern overlay filter, under bevel and emboss, of a fire effect.
I put a white background as a mask over the top of the sky but behind each letter to make them stand out. I then applied a wave filter by clicking on filter then picking distort from the drop down menu then clicking on wave on the second drop down menu.
So by doing all of this I created this film strip:
I then used the smudge tool on the end of the film strip by clicking on the black film strip and dragging it into the camera lens. I did this in order to give the effect of the filmstrip emerging from the camera.
I added the text shown below in herald font so that it stood out and put it at the bottom next to the new line cinema logo underneath the camera and filmstrip.
Below is an image of the finished logo:
Once we put this into IMovieHD we added a dark fog to make it look animated and also to make it scarier.
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