How did you address/attract your audience?

07/04/10

Below is a presentation discussing the representation of social groups in our product. Simply click on the arrows to view the next slide or watch it at this link: http://prezi.com/fcqpo_nl2ilk/beck-evaluation/


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How i made the title:

06/04/10

I created the title in Photoshop. I used a downloaded font called broken74 because I thought it reflected the approaching horror of the film.



The line underneath the text was part of a downloaded title. I changed the colour to a dark red that looked like blood. I then added a black outer glow around it to make it stand out and look creepier. I included the line because I felt it gave a sense of finality and strength to the title, increasing the tension of the film.










I added a dark blue background then put a white radial gradient, at 61% opacity into the middle of it, that created a faint white circle behind the title, i.e. it lighted up the background behind the text. This again made it stand out more and also gave it a dark and sinister look.




I drew a shape that resembled blood dripping into a puddle, and then placed it underneath the letter V so that it looked like the blood was pouring off of the letter. I then made two little droplet shapes so that it looked like blood was dripping off of the other side of the V as well which made it seem a bit more realistic. This made it scarier and gave an insight into what might happen later in the film.



I brought the letter V in front of the line so that the blood effect would work properly and so that it stood out more. I then added a bevel and emboss to the text, line and dripping blood shape to make it stand out more and create a terrifying effect.

Below is a picture of the finished title:





Once we added the title to our product we made the title sharpen when the music that we added over the top of it reached its peak to add to the effect.

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How I made our company logo:

06/04/10


I used this part of the new line cinema logo design and got rid of everything else in the image in Illustrator, so I ended up with this:




I then transferred this image to Photoshop.

I found the picture below on the internet then flipped it horizontally so that it faced the right and resized it to suit the image of the filmstrip. I then deleted the white background so that the camera was all that was left.




I wanted a dramatic sky effect in the background to add an eerie mood to the logo. This also reflects the type of films our company would make – horror films. I used a layer mask in Photoshop by dragging the cursor from bottom to the top of the page. It starts out white so that the ground disappears and gradually starts to go transparent at around half way up the page. So it still allows the sky to be seen but not the ground (which is what I wanted).




I created the filmstrip manually on Photoshop by making a black rectangle then putting smaller rectangles in the middle of the big one, but changing the colour to white. Then I made smaller squares to put above and below the white rectangles and made these white as well. I changed the opacity of the small squares and smaller rectangles to 5% so that rather than being completely transparent it gives the appearance of a real filmstrip.



I then added the text – a single letter, in capitals and herald font so that it is bold and stands out, to each small rectangle. I changed the colour of the text to a wood background, then added a pattern overlay filter, under bevel and emboss, of a fire effect.



I put a white background as a mask over the top of the sky but behind each letter to make them stand out. I then applied a wave filter by clicking on filter then picking distort from the drop down menu then clicking on wave on the second drop down menu.

So by doing all of this I created this film strip:



I then used the smudge tool on the end of the film strip by clicking on the black film strip and dragging it into the camera lens. I did this in order to give the effect of the filmstrip emerging from the camera.



I added the text shown below in herald font so that it stood out and put it at the bottom next to the new line cinema logo underneath the camera and filmstrip.





Below is an image of the finished logo:




Once we put this into IMovieHD we added a dark fog to make it look animated and also to make it scarier.


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Final Product

06/04/10

Below is our finished product. Overall we are quite happy with our work, except for the sound moving out of place when we put the credits up. Please feel free to take a look:

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What do you feel you have learnt in the progression from the preliminary task to your full product?

06/04/10

Below is a voiceover of our answer to the above question:




Below is a transcript of the voiceover above:


K: There was a main problem that we attempted to overcome, that we experienced in our preliminary task - the sound. In our preliminary task, the sound was too quiet because the only microphone we were using was on the camera, which was too far away from our actors.
B: In our full product, we had no dialogue to worry about so this wasn't a potential problem. However we were still conscious of certain diagetic sounds that we included in our opening sequence.
There was also background sound that we had not desired to appear in our preliminary task, so we were very careful when filming out full product.
E: We learnt how to do match on action shots proficiently. The match on actions we used in out preliminary task turned out very well, so we were confident enough to use a couple in out opening sequence when the opportunities arose.
C: We aslo learnt how to use special effects on iMovie HD. The preliminary task that we did, enabled us to explors this and the different possiblilities within this. In our preliminary taks, we used a slow motion of a pen dropping, this persuaded us to use a flash forward in our real product and for it to be in black and white.

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What have you learnt about technologies from the process of constructing this product?

06/04/10

Below is a voiceover of our answer to the above question:






Below is a transcript of our discussion and also logos and links to websites and programs we used to help us with our product:

K: Like many other media products, such as Kill Bill, which was one of our main influences, we used a flash forwards scene that was in black and white. We decided to use the black and white effect in order to clearly show the distinction between the future and the present.
B: When we tried putting the opening credits over the scenes in our main character's house, they distorited the sound so that it was not in sync with the video. We realised that this was not our fault and, in fact, it was a glitch in the program. Because of this, we had to extract the sound and just match it with out main character's actions - the main action being her turning the radio on with a click. However, the credits had inserted noise that we had originally cut out of the film, that we did not want there. So we had to completely mute the sound for this scene and only allow the click to play. This didn't matter so much because thankfully, none of the sound was crucial.
C: We learnt how to change the volume of the sound because of this. This proved to be quite tricky, but at the end we were able to do this.
E: We couldn't rely on the tripod keeping the camera straight when filming the school sign as it was a windy day. So we tried to film at least two seconds of a straight shot of the sign and then used a still frame of this shot in our final product.
K: We found it extremely difficult to find non-copyrighted music that would actually suit the scene of our main character turning on her radio. So we decided to go on Garageband and make our own song using the program's many beats and tunes. This turned out successful because the music is simple and doesn't sound too depressing or too happy. We also tried to match the music with the end of the scene by making them both fade out together.




We also used iMovie to do a voiceover of Lily (Elly) breathing heavily, to go over the flashforward (opening) scene.









Both iTunes and GarageBand were used to make the soundtrack of our opening sequence.












We also used the internet a lot for research. The most common websites visited were:
Youtube : To find influences and view their trailers and opening scenes.
Google : For general research. With the help of Google, we found a non-copyrighted sound of a heartbeat that gradually beats faster which we used to go over the flashforward scene.

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In what ways does your media product use, develop or challenge forms and conventions of real media products?


06/04/10

Below is a voiceover of our answer to the above question:




This is a transcript in case the video is not working:

K: We made a film company logo and even made it look animated through iMovie by putting a fog effect over the image, making it looks more mysterious and scary.
C: The credits were in a simple white font at the bottom of the screen like most other films. This is because it is easy to see even though it is not the focus point of the shot.
E: We used a high angle when the character is running in the woods. We felt that it made her look vulnerable and though we don't see anyone running after her, the handheld shots and higher angles following her suggests that she is the victim and a killer is after her.
K: Another high angle is used on Lily when she wakes up, which is almost oppressive and shows that she's insignificant. We didn't do the point of view shot like we planned to do when she wakes up because it looked odd and too shaky. So we tried other ways to position the camera, for example, on her level, but we had the view as if we're standing over her which is almost suffocating.
C: We used a low angle on the character Kate - the girl who gives Lily a bad look - to show that she is insignificant when compared to her.
E: We used an ellipses by fading out when she walks to school and fading in when she arrives to school.
B: A common point of feedback we recieved was that the film ended suddenly. But we think that as it is supposed to be the first two minutes of an hour or two long film, it shouldn't conclude itself like a trailer. Instead, it should just cut to the next scene.

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Hello

Welcome to my blog. Our task was to create an opening sequence for a new film of our choice. This blog will record my groups ideas and progress throughout. Feel free to look around and comment on my posts.








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